Brand Identity Messaging


 
 

What you SAY isn’t as important as what they HEAR.

We’ll help your business define and refine its voice so that when your audience hears you, they “get it.”

Our brand-strategy and messaging services will:

  • Develop your point of view, which tells the world “WHO” your business is and why it matters.

  • Create consistency throughout your organization in how everyone promotes it

  • Convert “browsers” into buyers through what’s written on your website, brochure, online business profile, etc.

Words matter. Words sell.



Here’s an example of a client we helped to develop their business’s Point of View—why their business exists, what makes them special and how they help their customers.

We then translated this into a positioning statement to be displayed on their website and then adapted it into a script for their “About Us” video (FYI, we also created their logo):